Web Site Design Toms River, Ocean County NJ

Being in the Internet Advertising business, I am constantly asked, “Why should I have a website?”

Personally, regardless of the type of business I own, I would not be without a website. Now you are probably saying, “Yeah, right – this company is only trying to sell me a website.” You’re right! We are trying to sell you a website with all the bells and whistles. That’s the business we elected to start because we firmly believe professionally developed customized and optimized websites help make businesses more successful. Also, consider it a symbiotic relationship. Sea Spray Designs wants to see you and your business grow. The more successful you are because of us, the more successful we are!

Everyday, more and more people start their search for products and services from their computer.

Over 25% of all consumer spending is done over the web, accounting for over $10B in Holiday purchases alone!

What types of things are being done on the web?

Searching for information for a home project, a health remedy, hard-to-find items

Purchasing products for everyday use, special occasions, sports activities

Locating services for yard work, catering, housekeeping

Planning vacations, business travel, parties

And if your company, products or services are not found, then they will go someplace else to fulfill their needs. Having a website doesn’t guarantee that you will get their business. Having a website puts you in the running with your competition!

Working with Sea Spray Designs, we will design and develop your website to maximize your business’ competitive advantage.

Chances are your competition has a website. Plus if you are in a completely new business venture, then having a website is a must to announce your products or services to the world.

Basically, a website is a very powerful advertising tool – a tool that needs to be understood to realize its full potential. Your website needs to be the focal point of your business’ marketing and advertising plan.

Your website is available to a local and worldwide audience 24 hours a day, 7 days a week, and 365 days a year!

Your business website can be very simple or it can be a comprehensive resource about your business. Your website must address the needs of current and prospective customers. Sea Spray Designs will help you create a diverse website that addresses these vastly different needs.

A website expands your company’s physical location at a fraction of the cost.

If you sell products or services, then an e-commerce website could help you reach and sell to customers that may never visit or walk into your shop.

Traditional types of advertising, newspaper, magazine, yellow pages, and so forth tend to be static due to the medium type. Not so with a website. The true power of the Internet is its dynamic properties. Sea Spray Designs helps you utilize the FULL potential of your website.

Sea Spray Designs can help you determine the functionality you need to maximize the power of the Internet for your business. Information can be added or removed instantly, thus providing your customers with the most current information. We will keep your website current, as determined by your business focus. We can provide your website with monthly, weekly, daily or hourly updates, if necessary. Changes to a website can be made easily – there is no need to wait for the next publishing or printing cycle. You may think that all this flexibility would be costly. It’s not.

Although traditional forms of advertising are static by nature, that does not mean they are not effective. As with any type of advertising campaign, it is best to use a variety of advertising mediums to maximize your exposure. The various types of advertising need to work in conjunction with each other. They need to be harmonious. Merging Internet advertising with traditional advertising gives you best of both worlds and makes your traditional advertising more effective.

EXAMPLE: Let’s look at a company that sells a complete line of gardening supplies, hand held tools, row covers, shovels, and complimentary products. As the advertising and marketing manager, you place an advertisement in several gardening trade magazines announcing your company and your line of products. You have lots to share but not enough room in your ad. Space is limited in print advertising! But if you can point your audience to your website where they can then find out more about your offerings, you have made the most of merging two forms of advertising. Your website address is included in your print ad and now your prospective customers can visit your website, find out more about the newest gardening tool (with tips you provide), when your upcoming sales events are and with ecommerce functionality, place an order right then and there.

Use the traditional advertising tools to direct your customers to your website.

It’s that simple. Reduce the amount of information in the printed advertisements, increase their visual appearance to attract more customers, and save on your overall advertising budget.

And Sea Spray Designs will build the website customized to your business to encourage and sustain your viewer’s time spent learning about your offerings…..so ultimately they become your repeat customer.

Did you know that your website can be viewed by 10, 100 or 1,000’s of people at the same time?

Customers don’t need to wait in line, be placed on hold, or come back to you during your normal working hours. The Internet is available 24 hours a day, 7 days a week, and 365 days a year. Information you provide or products you sell are always available, always on-line.

Information about your customers is captured at your website – how many times they visit there, which pages they are looking at, which products are being purchased, and more. This information can help you tailor your business offering to match what your customers want most.

In this document, we’ve only scratched the surface as to what can be done with a website.

See how Sea Spray Designs can help you grow and succeed in your business and